ART MARKET SOLUTIONS
Art and Artistic Legacy Protection
In collaboration with technology partner Strategic IP Information (SIPI), Art Fraud Insights, LLC (AFI) has launched a service created specifically for artists and artist foundations. The Art & Artistic Legacy Protection (AALP) platform has been envisioned as the online arm of the overall strategy to fight art fraud. It aims to protect artists’ rights in the digital space by a) detecting and addressing any infringing activity for our participating artists, b) identifying and investigating key players involved in these activities, c) initiating the removal of these offending entities, and d) maintaining a database of these bad actors to protect against them in the future.
Featured in The Art Newspaper and ArtNet. Read more about the initiative here and access the full release here to learn more.
A new standard for authenticity in art, Tagsmart Certify is an advanced artwork security platform. It enables artists, galleries and collectors to add DNA-tagged proof of authenticity to artworks, increasing their value and protecting them from fraud and forgery.
Tagsmart Certify offers an uncopiable smart DNA tag placed on the artwork itself, a smart Certificate of Authenticity that can provide irrefutable proof of ownership and provenance and a Digital Passport of the artwork uniquely paired to the smart DNA tag. Generating significant media interest, the platform has already shown strong traction in the art world and has been adopted by some of the world’s leading artists including Marc Quinn, Gary Hume, Mat Collishaw, Idris Khan, Mat Chivers, Deborah Azzopardi and Jürgen Kuhl amongst others.
Colette Loll serves on the Advisory Committee, where she will assist Tagsmart in meeting its mission by sharing insights and knowledge on the art market needs and trends, as well as contributing to the latest scientific developments and applicable research.
Visit www.tagsmart.com to learn more.
Proactive Anti-Fraud Initiative in the Online Marketplace
“…in 2015, sales of art online were estimated conservatively to have reached $4.7 billion, up seven percent year on year, and accounting for seven percent of all global art and antiques sales by value.”
-TEFAF Art Market Report 2016
Art Fraud Insights, LLC understands the implications of a growing online art marketplace and, by providing practical solutions to the prolific problem of faked and forged artworks, is pioneering efforts to secure it. AFI’s proactive anti-fraud initiative – the first of its kind in the industry – began as a pilot project, but has since grown and developed into a proactive program.
Through AFI’s expert analysis of data collected by our global team of researchers on the most vulnerable segments in the art marketplace, AFI has developed a propriety taxonomy and methodology to identify fraudulent artworks, misattributions and deceptive practices by sellers. The data collected allows AFI to support clients by quantifying the scope of the problem of deceptive listings, developing strategic recommendations, making policy recommendations, and creating buyer and seller educational resources. Art Fraud Insights, LLC continues to innovate ways in which the online art market can strategically work against the entrance, sale and continued circulation of fake and fraudulent works of art, both within the online marketplace and beyond it.
The Global Center of Innovation for the i2M Standards
i2M aims to be a global multi-stakeholder framework that will address the art industry’s problem of faked and forged art. i2m applies to all forms of art and collectibles, past, present and future, by creating standards that support highly secure technologies to cover (or mark) all possible forms that art can take.
The initiative is the first of its kind to establish industry standards by which all art will be invisibly, non-invasively and permanently marked at the point of production or discovery for primary market objects, and at a defined point in time and intervention for secondary market objects – allowing all objects to be recognizable as indisputably authentic or, if not previously marked, as an indisputably identified object for any subsequent inquiry.
i2M is much more than a product or service launch – it is the start of a process of global collaboration. The integration of a standard set of procedures and solutions will break the cycle of criminal activity and misidentification and solve an asset-integrity challenge for an entire ecosystem of industry stakeholders – from artists and dealers to collectors and investors, insurers and law enforcement agencies.
By its capacity to conclusively anchor the authentic nature of the marked object, i2M will become the industry standard for the accurate identification of art and other valuable collectible objects, including artifacts of cultural heritage.
Visit www.i2mstandards.org to learn more.
Verus Art, a collaboration of Arius Technology (Vancouver, BC) in partnership with Larson-Juhl (Atlanta, GA) and Océ Technologies (Venlo, Netherlands), is the art world’s first 3D museum printing program that captures the true colors and textured brushstrokes of original works of art. With detail that ensures accuracy within ten microns, Verus Art provides in-museum painting digitization of master-level artworks, enabling museum patrons and art aficionados alike to experience the visual and tactile sensation of an artist’s original brushwork. Verus Art’s mission is to enhance the way art can be experienced from a visual and tactile perspective. Visually, the added textured brushwork captures the true essence and beauty of the artist’s original vision. The ability to touch the re-creation allows art enthusiasts, students and the visually impaired access to a new sensory experience, and creates opportunities for a new kind of art education.
Art Fraud Insights, LLC continues its leadership in providing solutions to the art market through their collaboration with Verus Art. AFI is working with Verus Art to expand partnerships with museums, artist foundations, artists and collectors to use these 3D recreations to promote the use of responsible reproductions, for outreach, conservation and new opportunities to engage with the public. It is AFI’s hope to advance the dialogue regarding the use of 3D printing to increase the accessibility of art without compromising authenticity.
Visit www.verusart.com to learn more.